Zahájení podnikání rodinné firmy

Abstract

This bachelor thesis focuses on the issue of establishing a family business, specifically through the example of opening the Beauty Room beauty salon in Ostrava. Family business is examined as a form of entrepreneurship that combines economic goals with family values. The aim of the thesis was to identify key factors influencing the successful launch of a business, assess potential risks, and propose suitable strategies to ensure long-term stability and competitiveness. The theoretical part describes the basic characteristics of family businesses, their advantages, and possible challenges. The practical part presents a business plan for a specific beauty salon, which includes market analysis, financial calculations, a SWOT analysis, scenario development, and the creation of a family agreement regulating cooperation among family members. Based on the analyses carried out, it was concluded that with proper planning and the effective use of family business values, the project can be viable and successful in the long term.