Uživatelské testování webových stránek kavárny

Abstract

This thesis focuses on user testing of the website of the Ostrava coffee chain Cøkafe. The aim of the thesis is to analyse user reactions to the current Cøkafe website and to assess whether it is easy to use and whether users have a positive experience when using it. The thesis consists of seven chapters, including an introduction and a conclusion, which start by introducing the theoretical background of online marketing and then describe the coffee chain Cøkafe. The research section then includes a description of the methodology, data analysis and final recommendations. The Neuro-UX method was applied for the research, which was conducted according to a predefined scenario. Testing was conducted with ten subjects aged between 30 and 50 years. Dering the testing, open-ended questions were asked, or the participants performed tasks. The testing focused on various aspects of the website, such as clarity, aesthetics, and usability of features, including the e-shop. The qualitative and quantitative data collected, was then analysed. The qualitative data included user reactions and comments, while the quantitative data included times spent on tasks or numbers of participants, to identify critical areas of the site’s usability. Finally, suggestions were drawn up to optimise the identified shortcomings of the Cøkafe website.