Typologie uživatelů sociálních sítí

Abstract

Social media is becoming an integral part of everyday life in modern society and has a significant impact on the way people communicate, access information, and spend their free time. The aim of this thesis is to uncover differences in user behavior on social media, identify different user types, and based on these distinctions, develop an appropriate typology. To collect data, a quantitative research method in the form of a questionnaire survey is used, examining various aspects of social media use. Attention is paid not only to the time spent and ways of engaging with these platforms, but also to the emotional and psychological impacts on individuals. Based on the analysis of this data, specific recommendations are formulated for individual user groups in order to support their conscious, balanced, and meaningful use of social media.