Analýza marketingové komunikace základní umělecké školy

Abstract

This thesis analyzed the marketing communications for primary art school. The aim of my thesis was to analyze the current marketing communications of the school, and then suggest the possibility of more effective marketing communications for primary art school in Frenštát pod Radhoštěm. The theoretical part explains the theoretical background on marketing communications. In the practical part, I conducted market research in the form of personal and written questioning. I analyzed the results and proposed recommendations for primary art school in Frenštát Radhostem. The performed research has shown that as one of the most important parts of communication the school should improve and expand their school website, and improve flyers, the school uses to promote their events. By extending and upgrading of existing marketing communication the school should be more visible, convince students and the public about the quality of service and in thus maintained its reputation.