Marketingová komunikace Dolní oblasti Vítkovice – Multifunkční aula Gong

Abstract

This bachelor thesis is about the marketing communication of Lower Area of Vítkovice, it is focusing on the Multifunctional Hall Gong. The goal of this thesis is to explain basic marketing theory with explanation of marketing terms and also consequent implementation of the former to the Gong itself. The thesis describes specific instruments used by the Gong and it explains how important they are. Besides these instruments, this work describes another ways of the advertisement of Gong, primarily its birth and short history of the Lower Area of Vítkovice. The last part of this bachelor thesis is focused on application of problems in selected journalistic genre.