Návrh zavedenia novej značky piva
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The theme of this diploma thesis is the Designing Introduction of New Beer Brand. The aim of this research is to find out what is the sales potentional on the beer market in the Czech Republic after introducing a new product. The theoretical part focuses on the brewing environment in the Czech Republic and on the introduction of a new product on the market. The practical part consists of an analysis of a questionnaire on a given topic and then on suggested recommendations for introducing a new product.
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marketing, company enviroment, marketing research, new product, life cycle of the product, introduction of new beer brand