Návrh marketingové komunikace gymnázia

Abstract

This thesis deals with marketing communications at Mikuláš Koperník Grammar School in Bílovec. The aim is to determine the current state of marketing communication school , analyze the shortcomings and recommend proposals to improve this through specific marketing communication tools. The theoretical part is devoted to marketing of school, the school environment , communication and marketing communication mix of Mikuláš Koperník Grammar School in Bílovec. The application part is concerned with analyzing the survey results . Students of the 9th grades of primary schools and their patente participated in research. The final part is devoted to suggestions and recommendations that could help improve the marketing communication school with designated target groups.