Reklama a úspory energií

Abstract

In the presented thesis is described possibilities of energy conversation, with a view to the heat energy including influence of advertisment and grant degrees for this energy conversation. There are summarized legislative measures of European Union and the Czech Republic relevant to the energy conversation in the first part. The second part is devoted to publicity of chosen topic in the daily newspaper. Then there are described measure leading to the heat of energy in the urban area in Most and there is evaluated its impact. At the end of this thesis is proposed an advertising compaign to conversation of heat energy.