Zavedení nového produktu do portfolia vybrané průmyslové společnosti
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of a dissertation ,,Introduction of a New Product Into the Portfolio of a Selected Industrial Company“ is evaluation of options Introductions of robotic workplace for detection and separation defective pieces. The work is separated into theoretical and practical part. Theoretical part is opened by introducing of Company and the Product. Competition analysis is performed by inquiry form and offer of the same Product. After that is evaluatated PEST and SWOT analysis. The next part of work are proposal of development financing and proposal of selling strategy.
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A Product, robotic workplace, market analysis, financing of development, selling strategy