Analysis of Consumer Behaviour in Anime, Manga and Light Novel Industry

Abstract

The beginning of Anime started at the start of 20th century, and from that time, the anime industry became worth of billions. The predictions are growing with no sight of slowing or stopping. Similar to Anime is the Manga and Light novel industry. The amount of content released to the world is increasing with each passing year from all industries. It may seem that originality is nowhere to be found, yet this statement cannot be further from the truth when the market is explored. At the beginning of Anime, the industry was using 2D technology, and everything was painted or drawn. The western animation business went quickly from 2D technology to 3D technology. On the other hand, in the east and Japan, the animation studios stuck with 2D animation and showed what this technology could bring when its mastered. Today animation studios are using well-known 2D technology and starting to use 3D the path is bright ahead of them. Manga and Light novels went through their own changes from copies sold on the streets to a street in Tokyo dedicated only to these industries. The research is primarily focused on the consumers of Anime, Manga, and Light novels, yet it is vital to look for the people who do not consume any media of this kind and find out the fundamental reasons for their behaviour. The main research is to find a correlation between questions and determinate, which factors affect each other for a detailed picture of consumers and better implementation of marketing methods