Analýza potenciálu cestovního ruchu mikroregionů

Abstract

This diploma thesis deals with an analysis of Jižní Valaško, Ploština and Vlára's tourism potential. The theoretical part is focused on literature and internet sources research. The aim of this chapter is to process the findings from tourism, tourism marketing and NUTS European qualification area. Second part is the characteristic of microregions which is focused on the description of individual towns/cities. This part specially deals with historic monuments, cultural events, natural rarity and different appealing things. SWOT analysis is part of this chapter. The third part is devoted to gathering methodology where the number and structure of respondents, research stages and way of gathering information, technique usage used during the processing of the research and timetable and budget are done. The aim of the diploma thesis is the analysis of current tourism situation in these microregions. The fourth part is the tourism analysis and it consists of the following parts: touristy appealing aims and attractiveness, cultural and sport, opinions on services and personal opinions and attitude to respondents. This part includes questionnaire research evaluations of which basis are suggestions and recommendations processed. Last chapter is the conclusion which consists of short diploma thesis summary.