Ochrana podnikatele proti klamavé reklamě a parazitování na pověsti

Abstract

This Bachelor thesis deals with unfair competition, specifically Misleading Advertising and Reputation Abuse of the entrepreneur on the elektricity market. Theoretical part of work deskribes legislation of unfair competition, description of the elektricity market and the possibility of defence. The practical part deals with Misleading Advertising and Reputation Abuse on this market. It explores the alternative suppliers of the elektricity and their dealing. In the last part describes options of protection against unfair competitions. The main goal of work is to determine, whether the protection is correctly used. Thesis can be used like a source of information to reduce the quantity of unfair dealing.