Konkurenceschopnost podniku
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2
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Authors
Sýkorová, Eva
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The Competitiveness of a Company
In the thesis there was analysed the competitiveness of Lázně Hodonín. The analysis was realized by the analysis of macroenvironment, analysis of microenvironment and assessment of the vitality of the company. Single analysis were interpreted in the chapter 4. As a result of the analysis there are key factors which partake of stronge and weak point, opportunities and threats.
The analysis of a competitive advantage detected inadequacies and suggestions and reccommendations were offered. There was offered a payment of spa treatments. There was also recommended to increase the interest of clients' self-payers, developing a special package for the athletes, to build sports complex, focusing on clients from Slovakia and cooperation with the hospital.
Description
Import 29/09/2010
Subject(s)
Porter´s model of competitive forces, SWOT analysis, analysis of competition, Pollak´s model of vitality, PEST analysis, spa industry, competitive advantage