Návrh marketingové komunikace pro svatební salon

Abstract

The goal of the bachelor's thesis is evaluation and proposal of marketing communication for María´s wedding salon. The main aim was trying to find elements of the communication mix which should help to reach as many potential customers in the target sector as possible. The theoretical part describes the significance of the communication mix and its tools as well as a marketing of services. At the second part called ,,characteristics of a company“ the thesis follows the issue of wedding salon´s services and area of interest. On the basis of made research there are recommended improvements of marketing communication.