Analýza a aplikace optimalizace pro vyhledávače internetové stránky

Abstract

The thesis is about search engine optimization and its relationship to websites traffic. Terms related with the search engine optimization are defined in the theoretical part of the thesis. The subsequent chapter named Characteristics of the website environment describes best practices of the optimization. In the analytical part, there are analysis of on-page factors as well as individual off-page factors analysis – keyword analysis, traffic analysis, link profile analysis, content analysis and online presentation analysis. These analysis are then used as a source of suggestions and recommendations for improvement.