Analýza spotřebitelského chování na trhu zahraničních mobilit

Abstract

This bachelor’s thesis is devoted to the analysis of consumer behaviour in the international mobility market. The research was conducted on a sample of students from the Faculty of Economics at VSB–TUO by means of a questionnaire survey. Although the benefits of international mobility are widely acknowledged, these opportunities are not fully utilised by all students. The aim of the thesis is to examine the factors influencing student decision-making and to identify the reasons that may discourage participation. The theoretical part outlines the conceptual framework of consumer behaviour and the specific characteristics of the services market. Furthermore, the international mobility market is described in detail. The methodological section presents the data collection approach, followed by the analysis and interpretation of empirical findings. Attention is focused on the perceived benefits of mobility, major barriers to participation, commonly used information sources, preferred destinations, and key determinants of destination choice. Based on the findings, specific and practically applicable recommendations have been formulated to foster greater student engagement in international mobility programmes.