Analýza marketingového mixu fitness centra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this Bachelor thesis was to analyze the current marketing mix of the company Studio Fitness and Therapy
Michel Molder located in Ostrava and to suggest its possible improvement. The outcome of the proposal should be
adjusting of those marketing tools that are currently inefficient or obsolete.
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marketing, marketing mix, questionnaire