Návrh marketingové komunikace centra výchovy

Abstract

Bachelor´s thesis was written on a non-for-profit organization. The aim of this Bachelor´s thesis was to compile an effective marketing communication for Pivonka o.p.s. in relation to the parents of primary school children, specialists and schema_dspacedb. Marketing research was divided for two separate groups of interviewed. The first group consists of parents, the second group consists of specialist. According to the observed results of marketing research the following recommendations were proposed. Company should promote itself via leaflets, posters, advertisements in a local press and direct mailing. The main role will be performed by the specialists and sponsors of Pivoňka. Sponsors should be persuaded to a closer cooperation.