Návrh marketingové komunikace na sociálních sítích pro výrobce doplňků stravy

Abstract

The purpose of this bachelor thesis with topic Marketing Communication Design on Social Networks for Producer of Food Supplements was to find out if the target group of company VITAR, s.r.o. is situated on social site Instagram and which content is looked for. The research was conducted by questioning method, where we asked the company’s customers and potential customers about their attitudes and behaviour on social sites, and an observation method, which dealt with competitors on the Instagram. The thesis also contains a theoretical part, which describes social networks and its marketing communication. The bachelor thesis ends which proposal and recommendations for the company VITAR, s.r.o., which are based on the analysis.