Analýza marketingové komunikace firmy NUTREND D. S., a.s.

Abstract

The aim of the Bachelor thesis was the characterization and mapping of the basic means of marketing communications and then develop recommendations for better alternatives. The aim was to evaluate the knowledge of marketing research companies in the Ostrava region. Theoretical knowledge from the first part are used in the practical part on a specific analysis of marketing resources NUTREND company. Questionnaire about awareness of the company in the Ostrava region was conducted in other parts of practical work and then was conducted marketing communications of company. The third part shows apply our research in media. In this part is an introductory article, interview, inquiry and review.