Strategická analýza malého podniku poskytujícího pohřební služby
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The thesis deals with evaluation of the environment of the selected company using the methods of internal and external analysis. The theoretical part defines the concepts and elucidates the methods of strategic analysis. The following part delineates the history and present of the company. The results of the practical part were used as inputs for the integrative analysis, on the basis of which the recommendations leading to higher efficiency are described. The final part of the thesis proposes a strategy for strengthening the market position of the company.
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funeral service, competitive advantage, business environment, internal analysis, external analysis, market position