Analýza image loga výrobce aut
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Rusnák, Marek
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis was to analyze the image of the new logo of Škoda Auto among citizens of the Czech Republic aged over 18 years. Škoda changed its logo in 2011 and it was the impetus to choose this topic for me. It was carried out marketing research, from which were obtained data for subsequent analysis. It was found, that most respondents does not know the current logo of Škoda and its appearance is rated worse than the appearance of the old logo. Therefore, they were suggested and recommended measures that could lead to improve the current situation.
Description
Import 30/10/2012
Subject(s)
analysis, car, design, image, logo, marketing research, rebranding, symbol, Škoda, brand