Analýza potenciálu e-aukcí na trhu nemocnic

Abstract

The aim of the graduation thesis is to analyse market potential of electronic auction application on the hospital market. The company NAR marketing Ltd is the author and provider of software system PROe.biz, which is used to rationalize purchases on-line tender to suppliers. I specifically, for the company NAR marketing, conduct a study what is the position in the market for electronic auctions with its software system PROe.biz compared to competing providers of e-auctions. In theoretical part of this graduation thesis I am dealt with questions of purchase, purchase marketing, electronic auctions and public supply contracts in the Czech Republic. I also describe in detail how software PROe.biz works and analyze the market of company NAR marketing. In practical part of graduation thesis I use mainly primary information, which I have got them through electronic and telephone questioning. On the basis of them I can fulfil the objective of this graduation thesis. I have found out what position the company NAR marketing has on the hospital market in the area of e-auctions.