Marketingový průzkum akcí pro veřejnost pořádaných Slováckým muzeem v Uherském Hradišti

Abstract

The bachelor work deals with elaboration of topic which had been ordered by Slovacke Museum in Uherske Hradiste. The aim of this work is giving some answers related to going to the museum, improvement its propagation, diversification of upcoming presentations or getting public opinions to help to run well this institution.

Theoretical part of the work are includes chapters 2 – 4, where is the methodology of elaboration written in detail and point of this work, theoretical entrance to problems and description of a marketing research. Technical park is written and graphically visible in chapter five. There are recommendations in this part, which I proposed by filled questionnaire.

The marketing research by questionnaire was proceeded in the years 2009 – 2010. A chance to fill it in was given to the visitors of Slovacke Museum and people who do not visit this Museum so often but are interested in its work.