Uživatelské testování internetových stránek florbalového klubu

Abstract

This thesis is focused on user testing official website floorball club Torpedo Pegres Havirov. To achieve the set objectives are used methods of user testing website. The introductory part is devoted to a compilation of theoretical knowledge in the sphere of internet marketing, focusing on the usability of the site. Followed characteristics environment floorball club, describing the elements of the marketing mix, club websites and market characteristics on which the club operates. The chapter the research methodology describes preparatory and implementation phases of research, including the script carried out for testing. Follow analysis includes the evaluation of user testing and a brief outline of the possible ways for solving the problem. Concrete proposals for solutions to remove the most significant site issues are presented in the final chapter of the thesis.