Analýza spotřebitelského chování na trhu video streamovacích platforem

Abstract

This bachelor´s thesis deals with the analysis of consumer behavior on the video streaming platform market. The aim was to identify which factors influence service selection, frequency of use, amount of expenses and language preferences of users. The research was conducted through a questionnaire survey with 202 respondents. The most used platform is Netflix and most users prefer a monthly subscription. Statistical analyses revealed a connection between some demographic criteria and the way of using streaming platforms.