Marketingová strategie taneční školy

Abstract

The aim of this bachelor work is to analyze the marketing strategy of the dance school, and based on identified deficiencies, proposing improvements to this strategy. The theoretical part deals mainly with the analysis of marketing strategies and research methods. The practical part of the thesis consists mainly of the research by interviewing the clients of the selected dance school, conversation with the owner and the SWOT analysis. Based on the practical part were created proposals and recommendations to improve the current marketing strategy and thus was fulfilled the goal of the work.