Podnikatelský záměr zavedení nového paliva ve vybrané čerpací stanici

Abstract

The aim of this bachelor's thesis is to present the business plan for the introduction of a new Natural 98 fuel in the company Čerpací stanice Kelčice, s.r.o. and at the same time an analysis of the market and the strengths and weaknesses of the company. The reason why the business plan for the introduction of the new natural 98 fuel at the filling station was implemented is that the original ethanol E85 fuel had declining sales and there was a strong assumption that holdings would continue to decline. So it was necessary to replace it with something new. The bachelor thesis is divided into two parts, the theoretical part and the practical part. The first theoretical part describes the theoretical basis of the business plan. The second practical part describes the characteristics of the company and then the business plan, which contains a strategic analysis of the company, marketing plan and financial plan of the company. The end of the practical part contains an economic evaluation of the investment, which shows that the business plan of the company pays off and that its implementation is not associated with large financial risks.