Zhodnotenie spokojnosti zákazníka s mediálnou skupinou

Abstract

This work is devoted to the analysis of customer satisfaction with the media group, as from the point of view of viewers, recipients of media content, but also from the point of view of business partners. We evaluated the satisfaction analysis on the basis of a suitably selected questionnaire. To the individual answers we assigned the weights of importance and calculated the satisfaction index from the results. We came to the conclusion that the media group has the potential for improvement, but it would cost considerable funds. From the point of view of viewers, it would certainly be worth mentioning the improvement of the broadcast content, which would also address other age groups or male audience. With the diversification of broadcast content, the viewership should increase, that would also be welcomed by business partners. From the results, we evaluate that the media group has potential in the future if it takes individual steps to improve.