Konkurenční analýza studentských bankovních produktů na slovenském trhu

Abstract

The aim of my bachelor thesis is to analyze student account in the Slovakian market and the position of Dexia banka Slovensko a.s. on the market. Bachelor thesis describes students account of Dexia banka Slovensko - Axion. Its strangeness, weaknesses and possible improves of the product. The main tool for colleting of information in bachelor thesis is marketing research. Work consists of five main chapters. The first chapter contains history of the bank in Slovakia and abroad. Describes Slovak market of students accounts. The second chapter defines theory of the bank accounts and marketing research. The third chapter deals with a methodology of work. This chapter defines the method and the procedure of work. The fourth chapter analyses collected data. The fifth chapter contains possible improvements and recommendations of product.