Identifikace faktorů ovlivňujících návštěvnost fotbalového klubu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This work deals with the identification of factors influencing attendance of footbal club FC Baník Ostrava. It analyses the preference of selected factors of the particular group of football supporters. Influencing factors are commented and there are some general recommendations and suggestions for the future improvement.
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football club, attendance, factors affecting the attendance, sports marketing