Analýza podniku zabývajícího se inženýrskou a dodavatelskou činností ve strojírenství
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Vysoká škola báňská – Technická univerzita Ostrava
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This thesis focuses on the analysis of a company engaged in industrial engineering and supplies. The theoretical part defines the basic concepts of economic analysis, including methods and formulas necessary for the practical part of the work. The practical part is concerned with the present state of the selected company. The final section contains suggestions and recommendations for improving the current situation of the company.
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Economic analysis, PESTLE analysis, Porter’s five forces model, McKinsey model 7S, financial analysis, SWOT analysis, IFE/EFE matrix.