Strategická analýza výkonnosti podniku

Abstract

The thesis Strategic Analysis of the Company is focused on the strategic analysis of the efficiency for company Gmont cable s.r.o., in addition to the traditional methods of strategic analysis, Balanced Scorecard is also evaluated. The theoretical part of the thesis defines the basic concepts and methods of strategic analysis including Balanced Scorecard. In the practical part, Gmont cable s.r.o is introduced and then a strategic analysis of the company and its assessment using the Balanced Scorecard method is performed. The results are then formulated with recommendations for steps that the company should do to increase her efficiency.