Podnikatelský plán pro založení vzdělávacího studia v cukrářském odvětví

Abstract

This bachelor thesis focuses on the development of a business plan for establishing an educational studio in the confectionery sector, combining the operation of a pastry shop with public courses and workshops. The theoretical part explains key concepts related to entrepreneurship and business planning, including the business environment, business typology, and economic fundamentals. The practical part presents a detailed business proposal based on the concept of a real family business. Market conditions, competition, and target customer needs are analysed, and a 5P marketing mix is proposed. The thesis also includes a technical and technological description, a comprehensive financial plan, and a timeline for the business’s growth. The final section is dedicated to risk identification and an evaluation of the project’s feasibility within the current entrepreneurial environment.