Fundamental Analysis of the Suning Commerce Group Co., Ltd.
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Chen, Yulei
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The main objective of this work is to conduct the stock valuation of Suning Commerce Group Co., Ltd. and forecast its probable price evolution. First, the characterisation of fundamental analysis will be explained. Macroeconomic, industry and company analysis will be described in detail. Main attention will be paid to the indicators and models that will be used latter in the work. Second, the analysis of the macroeconomic environment and industry performance will be stated. The domestic macroeconomy which involves GDP, interest rate, employment situation and inflation, government policy, the business cycle as well as consumer’s sentiment will be shown in detail. Industry structure of Suning Commerce Co., Ltd. and performance will be described. Next, the characterization of the company will be stated and the analysis of the company’s financial situation will be carried out through the method of the financial analysis, some equity valuation models will be used for testing the stock valuation and forecasting the stock price of the company.
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Import 05/08/2014
Subject(s)
fundamental analysis, macroeconomic analysis, industry analysis, stock valuation, intrinsic value, Gross Domestic Product, growth rate, sales, profitability, dividends, stock price, discount, cash flow, CAPM, regression.