Podnikatelský záměr vstupu výrobního podniku na zahraniční trh

Abstract

Current wave of globalization is marked by strong decreasement of international business obstacles; transport, communication and information costs. For this reason successful Czech businessmen often look for abroad business opportunities. Active attitude towards internationalization strenghten growth, increases competitiveness and supports long-term sustainability of the enterprise.Strong focus on quality is especially important when conquering foreing markets.Thoroughly prepared business plan can verify feasibility of the project and point to its possible difficulties before the launch. This thesis deals with both the methodology and application. The aim of the thesis is to develop perspective and realistic business plan of the manufacturing company for entering a foreign market. The business plan is built for the company dealing with manufacturing fire and explosion protection of industrial facilities. It is made especially for internal use in the company and it is meant to be served as a basis for expansion to new markets. It can also be used in communication with governmental agencies supporting small and medium enterprises when obtaining European funds.