Návrh propagace stavební společnosti
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of my thesis "Promotion Designing of the Contruction Company" was analysis of existing promotion company´s promotion and the subsequent addition of new proposals for promotion. At first part I introduces the characteristics of the company. The second part is devoted to theoretical principles in marketing and advertising campaigns. Afterwards an analysis of the current promotions complemented by primary research among the public is made. The last section contains proposals for a new promotion.
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Import 02/11/2016
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marketing communications, company promotion, marketing mix, advertising campaign, new promotion design