Analýza konkurence e-shopu

Abstract

My bachelor paper is focusing on competitive analysis of E-Shop 4Fitness. Main goal of the paper was to describe and analyze competitors of the E-Shop. Bachelor work contain seven main chapters. In introduction is presented the given topic. After that is characteristic of 4Ftiness.cz company, where is described company and its products. Next chapter is called theories of competitive analysis, that is contained of e-shop theory, fitness and supplements, questionnaire research and competition. In chapter called work methods is described preparatory and realization part of research. In practical part is competitive analysis. In last two sections are proposals and recommendations for E-Shop based on my research in this work. Last section is conclusion of my work and summary of bachelor work goals