Analýza image divadla

Abstract

The aim of this diploma thesis is to analyze the image of the Slovacke Divadlo in Uherske Hradiste, detect it´s perception by the public and subsequently suggest recommendations and steps of improvements to the theatre management. Part of the thesis are theoretical basis of image analysis, detailed charakteristic of the Slovacke Divadlo, to the methodology of data processing and evaluation of the analysis, in which the method of electronic questionnaire was used. The marketing research has revealed that Slovacke Divadlo is very positively perceived by the schema_dspacedb.