Analýza turistického potenciálu mikroregionu Bílé Karpaty

Abstract

Bachelor’s´work focus on the evaluation of the tourism of the microregion Bílé Karpaty. The theoretical part focuses of definition of tourism, on assumptions of tourism and marketing tourism. The pratical part deals on services and tourist attractions in microregion. There are SWOT analyses and questionnaire survey, which analyses tourism potential. There is the summary of the findings and possible recommendation.