Analýza využití hudby v reklamách

Abstract

The aim of this bachelor thesis was to analyse music in television commercials and its effect on emotions, memorability and decision-making process of viewers. The analysis was made by observation and by surveys. In this case, music was seen as a mediator between a seller and a customer. The importance of music is one of the current topics in the advertising industry. It was found out that most of respondents do not watch commercials and have neutral relationship to the products promoted in them. According to the research, music is the most important part of advertising for both men and women.