Analýza vlivu influencer marketingu na spotřebitelské chování
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Vysoká škola báňská – Technická univerzita Ostrava
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The bachelor thesis deals with the analysis of the influencer marketing impact on consumer behaviour. The thesis describes consumer behaviour, characteristics of social networks and influencer marketing. The research was conducted using an online questionnaire survey. The analysis of the results shows that people are influenced by influencers.
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Influencer, influencer marketing, social networks, consumer behaviour