Vícekriteriální posouzení vybraných filharmonií v České republice

Abstract

The master thesis is focused on assessment of selected philharmonic orchestras in the Czech Republic. The content is not only assessment of economic indicators but also technical indicators. Consequently, the subjective assessment was made in the thesis as well based on evaluation of both social medias utilization and ticket discount offers. The main objective of this thesis is multi-criteria assessment of selected philharmonic orchestras in the Czech Republic in years 2015-2019. The first sub-objective is assessment of financial management and financial self-sustainability. The results show that the organization with private founder were worse on the financial side. Average financial self-sustainability of all organization was 30 %. However, the hypothesis that financial self-sustainability was at least 13 % was not confirmed. The second sub-objective is assessment of using social medias by philharmonics including Instagram and Facebook. The assessment revealed that organizations are more active on Facebook, but not all of them indeed. Further, the best evaluated organization in subjective assessment is philharmonic with private founder. The multi-criteria assessment did show any undisputed strengths of assessed organizations depending on legal status. On the contrary, the type of funding entity remarkably affected final results.