Strategická analýza a komparace podnikání v agroturistice v České republice a ve vybraném státě Evropské unie

Abstract

Strategic Analysis and Comparison of Agritourism Business in the Czech Republic and in Selected State of the European Union The main objective of this thesis is to determine whether exist some differences between the business environment in agritourism in the Czech Republic and in selected state od the European Union, namely Italy. In the work is also examined how the potential differences utilize to the benefit of observed companies. The theoretical part is devoted to the meaning and structure of strategic analysis. Data for analysis were obtained from questionnaires, interviews and media. The practical part describes first the general issue of agritourism. Subsequently, using external and internal strategic analysis are assessed agro-farms selected from the Czech Republic and from the Italy. In terms of individual countries are compared the business environment in the agritourism of the two countries and specific way of their business. The results are summarized in the SWOT analysis, based on final recommendations for each agrofarm.