Návrh nového produktu pre cestovnú kanceláriu

Abstract

This thesis deals with designing a new product for a travel agency. The aim of the work is to design a form of travel agency product that will meet the needs and wishes of Generation Y customers. The source of data was a focus group and an electronic questionnaire survey. The analysis has succeeded in designing appropriate product concepts. On the basis of the analysis and the results obtained, there were recommendations suggested by the Vítkovice Tours travel agency.