Návrh marketingové komunikace univerzity se zahraničními uchazeči
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Vysoká škola báňská – Technical University of Ostrava is a leading educational institution in the Moravian Silesian region. In recent years, the number of international students who are coming to university to get a Czech university degree, is growing. Getting the international student is not easy because in the international environment there is bigger competition. The objective of the diploma thesis is to analyse current marketing communication with international applicants and bring an improvement.
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Import 23/08/2017
Subject(s)
Marketing communication, university, international applicants, VŠB-TUO, social networks, Facebook, design of marketing communication, international marketing communication