Návrh marketingového mixu na otevření nové kavárny

Abstract

The bachelor thesis focuses on the design of a Marketing Mix for the introduction of a new café in Polanka nad Odrou. The thesis is divided into seven chapters. In the second chapter is a definition of the Marketing Mix and its parts. The following chapters consist of practical resources for the design of the marketing mix. The market and competition analysis are also included. The result is the final and complex marketing mix and financial analysis.