Aplikace marketingového mixu na oblast tanečního sportu
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Vysoká škola báňská - Technická univerzita Ostrava
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The object of this dissertation „ Application of Marketing Mix in the Field of Dancesport“
is analysis of marketing mix present state in the company Dance Studio LIKE Ltd and proposal assembly for new mix formation. On the analysis basis this dissertation is aimed on making suggestions to marketing mix level improve and after that company productivity increase and clients satisfaction.
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Marketing, Marketing mix, Product, Price, Distribution, Promotion, People, Processes, Presentation