Ekonomické zhodnocení nového zákazníka pro vybranou společnost

Abstract

The subject of the diploma thesis is the economic evaluation of a new customer for the company ORLEN Unipetrol Doprava s.r.o. in the selected year 2022. The first, theoretical part is focused on the basic description of customer relationship management and customer value, including its assessment. The second, theoretical part presents a brief introduction to the selected company. The third part of the work is practical, in which calculations are made to determine profitability and turnover, their comparison according to ABC analysis and customer lifetime value. Subsequently, the methods used are summarized and recommendations are described, on the basis of which the company will be able to be inspired in the future, or use them if necessary. In the last, concluding part, the results of the analysis of the evaluation of the company's new customer are summarized.