Analýza konkurenceschopnosti vybraného obchodního řetězce

Abstract

The bachelor's thesis deals with analysis and evaluation of the competitiveness of a selected retail chain. The thesis is divided into a theoretical part and a practical part. The theoretical part explains concepts such as business, competititon, competitiveness and business surrounding and introduces the basic methods. The practical part contains PESTLE analysis, Porter's five forces model, financial analysis and SWOT analysis. Based on the results, the company is evaluated and recommendations ae outlined leading to improved competitiveness.